SoberAF

I’m going to share something with you all that I’ve never really admitted to anyone before. It took me a while to even admit it to myself and I definitely never thought I’d be saying it in a blog post. I have an issue with alcohol. Not in the sense of I need to have several drinks every single night, but more of if I was stressed, the answer was alcohol. It always seemed like the perfect answer to my problems, but in reality it kept me from dealing with them and even more importantly, it held me back from accessing my true potential. I always knew it was an issue for me, but since it looked like I had my life together on the outside, I continually convinced myself I was fine. Until I started to recognize some patterns. Alcohol is so ingrained in our culture, especially when you’re in your 20s and even more when you live in NYC. It’s hard to avoid it, but after multiple failed relationships and setbacks in several aspects of my life, I decided my lifestyle needed a fix.

I was scared, maybe more like terrified. I was abandoning a lifestyle I’ve had for almost 10 years! I didn’t know what relationships were like when they didn’t revolve around bars and drinking. I didn’t know how my decision for change would alter my friendships. But, I knew if I wanted to attain the level of success I’ve been dreaming of, I needed to change my ways.

I “met” Sarah Ordo, owner of 24Luxe and founder of SoberAF.com, in the exclusive Slay Baby Collective group created by Cara Alwill Leyba at The Champagne Diet. Upon joining the group, all of us gave introductions and I was instantly drawn to Sarah’s story. We are the same age and she’s been sober for over 1 year!! I read some of her blogs about her journey and was relieved to see that she was discussing some of the concerns I had about seriously cutting down on booze. Like, what are you supposed to do on the weekends? Sit at home and watch Netflix? Go on sober dates?! It sounds like a nightmare, especially coming from the lifestyle I’m used to having. But, for some reason, I found comfort in the idea that I wasn’t alone.

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My name is Sarah and I’m SoberAF. For people like my mother who have no idea what the millennial slang “AF” means, I’m sober as f***. Throughout my journey of sobriety, I documented my progress on YouTube, and was flooded with views, emails, DMs, everything. And I noticed a pattern. People wanted to talk. So I created SoberAF.com as a place where we can come. We can relate. We can support. We can grow. We can be sober AF.

Here is my story.

My goal was to start something that was my own, to blaze my own trail, to make a name for myself. I always knew I wanted to take the road less traveled… I wanted success and independence.  I wanted to build a business and be successful so badly because while I was struggling with my own alcohol issues, I always clung to my success as my way of saying I was still “okay.” If I had my career and my success, then in my mind I wasn’t letting my alcohol-fueled, partying lifestyle interfere too much… At least that was what I kept telling myself.

My biggest obstacle was that I was building my business, 24Luxe Hair & Makeup, while still holding onto my reckless lifestyle. I would drink all night, pass out on a couch, then wake up a few hours later to do makeup for a wedding group. I didn’t dedicate as much time as I should have in the beginning to build my business as effectively as I have now. When I hit rock bottom, which ultimately led to my getting sober, my success was the only thing I had left that I could still hold onto. When I decided to get sober and do a 180 to change everything about my life, I changed the way I approached my business. I focused more time, attention, and work on building it the right way. I made sure that I dedicated time to building my brand everyday… Whether it was a Youtube video, Instagram posts, emailing clients, Facebook promotions, building a website… I began to study what other successful businesses did and was persistent in bringing in more business. I watched what worked best and what people responded to most.

I never let the obstacles make me consider giving up. I have always been very stubborn, and when I say I’m going to do something I don’t let myself think of any other option! It has helped me have the drive and determination I do in my business. My new plan was to put my all into making my life better. I wanted to be happy, healthy, & stable. I changed my lifestyle entirely, and I took much more pride in not only the success I had already acquired, but the success I knew I would be capable of now.

I did my research, and followed what I saw worked for me in the past. I just put a lot more focus and time into it intentionally. The confidence I felt from building 24Luxe Hair & Makeup into what it is today is something I cannot put into words. I feel like I have a purpose and that I can accomplish anything I work hard towards. I feel so fulfilled that something I started from nothing, from the ground up has grown into what it is today. And that growth was because of me, and nobody but me. Changing my lifestyle and focusing more on my business has changed so much of my attitude and outlook on life.

I feel that everything falls into place exactly as and when it should. I had to hit rock bottom to get to the point I am at now in my life. Had I not, I may not have had the drive and determination to get 24Luxe to where it is now.

Talk about motivation!!! Thank you, Sarah, for your bravery. By putting yourself out there, you sparked a change in my life. You gave me the strength and confidence to take control of my life back. I’ve reached a point in my business I didn’t think I’d get to for another 5 years. I’m living my life more fearlessly and put myself and my dreams first every day.

You can find Sarah here: YouTube Facebook Instagram

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