Nevertheless, She Persisted

For those of you wondering where I got the AMAZING shirt I posted on Instagram the other day, I have the inside scoop on the amazing things my friend Laura from Ethical Apparel is doing to support her cause. Laura Schwartz, the President of Ethical Apparel left corporate America to reignite her activist passions after her 9-year-old son was diagnosed with Crohn’s Disease in September. The idea of working long hours and traveling weekly no longer seemed feasible. And, after the November elections, Laura decided that it was time to put her foot down. She created a hat for friends for the Women’s March with 100% profits going to Planned Parenthood and decided to keep going!

They are a new company based in SF that is donating from 20%-100% of all profits to organizations like Planned Parenthood, the ACLU, the Natural Resources Defense Council, Southern Poverty Law Center, Trans Lifeline (the first suicide hotline for Transgender people), Emerge America and more! Their first product was worn ON STAGE at the San Francisco Women’s March! 

From there, they began licensing art work from organizations that are making an impact in their communities. They reached out to NIAD, a nonprofit gallery working with disabled adult artists. Three of their fantastic designs come from NIAD artists. They also contacted author Dave Eggers (A Hologram for the King) who founded the nonprofit organization, 826 Valencia which helps underprivileged students with in their writing efforts, provides tutoring and resources, etc. They licensed Dave’s artwork through 826 Valecia, for two of our shirts.

What makes Laura and her brand different from everyone else?

Ethical Apparel provides a 20-100% percentage of profits to nonprofit organizations

Clothing is licensed from/designed by artists or art organizations making a difference in their communities

The majority of their merch is printed in small batches by small/local artisan shops

Products state how they follow ethical standards/fair trade/anti-slavery standards

They donate their hats to nonprofit organizations doing work in their communities (including multiple organizations working to get homeless women the menstrual products they need: The Femproject, The Chicago Period Project, The Wildrose Sisterhood, etc.).

They support PTAs, grassroots activist projects and efforts by providing additional profits to organizations for their fundraising efforts. (For example, if you enter  the code 826Valencia at check-out through the end of March, we’ll provide 10% additional profits to that organization with the purchase of Dave Eggers designed T-shirts).

The models on their website features activists that are making a difference in their communities.

Please take some time to read more about Ethical Apparel  at www.ethical-apparel.com. Please check out their gallery to see photos of Hip Hop artists, political leader, pop stars and more wearing their products and please email Laura with any questions at laura@ethical-apparel.com

And, visit Instagram ethicalapparel_sf or Facebook: ethicalapparelSF